Law Firm Marketing

For the area of Intellectual Property Rights law, because of the emphasis on brand and domain disputes and Copyright Infringements, a distinguished Internet presence is an important influencing factor in gaining clients. Certainly a law-firm Web site must be not only expressive and distinguished but also be capable of being located on the Internet. In consideration of the growing competition, a Search Machine positioning which relies on automated entry by robots will bring no success.

A successful Online-Marketing builds on a manual site optimization, in which the individual factors of the site are adjusted to be optimal for a high ranking by Search Machines. This optimization process contains several stages:

1. Detailed analysis of the current ranking of the site


2. Comparison with competitors and determination of relevant keywords


3. Manual site optimization (maximum 10 pages) of content text (after clearance
   with the law firm) and of Description and Meta tags


4. Manual directory entries for the purpose of raising link popularity

i-relations will put these measures into action. i-relations is, by virtue of its of Internet Relations section, specialized in this particular area, and have, through the management of the IPR-Solutions, to which Researcher24 also belongs, the vital requirements and wealth of experience to work successfully in this area.

Price: one-off page optimization for Law-Firm Marketing: 580,00 EUR

Online Marketing can, in conjunction with other services, grow into a well-rounded Online-Marketing Strategy, and contain:

• Individual site optimization of site text, Meta tags, Description, building on an analysis of relevant keywords in comparison with competitors (max. 10 pages), manual directory entry for the purpose of raising link popularity.


• An in-service check and adjustment inside of a 6 months period (twice, with concluding evaluation of any measures taken).


• The integration of Markentickers on the firm’s own site, inclusive of News-Content subscription, for the purpose of raising visitor and client dedication. (term 6 months)


• The entry in the Markenbusiness international directory of law firms (term 6 months)

Total Price: 1290,00 EUR

A further meaningful addition for Law-Firm Marketing is Public Relations (see also Law-Firm PR). Contact i-relations for a comprehensive marketing concept, encompassing various types of media.