Brand Rating

The starting point for the valuations of Markenbusiness is orientated towards determining a realistic market price to sell a brand. With Markenplatz as a leading exchange for brands and names, Markenbusiness can call exclusively on a comprehensive, and current overall view of the market. The aim is to reveal to the brand owner a realistic basis for negotiation and valuation. A rating of the brand takes place on the basis of regular internal inquiries and evaluations which, where appropriate, are done in regard to relevant business indicators.

The sales-oriented brand rating 4F-8F considers up to 8 different factors. These factors include, among others:

• Valuation of brand-specific factors (“production” costs, quality rating of the requested classes through the Markenplatz class value index, analysis of use, brand distribution and awareness).



• IPR (Intellectual Property Rights) Status (among others, legal status through current IPR investigations).



• Business indicators (among others, how many brands are in particular classes and class clusters, development of individual industry sectors and lines of business).

The valuation process also attempts to include brands which are still unused, and considers their development potential.

The summary of the valuation results, with concluding analysis and rating, in a market expose, which can also represent the foundation for a subsequent valuation strategy.

You can receive information about brand valuation here:

Markenbusiness – or request information via the Checkbox-Message Form: